Selahatin
9 products
9 products
Selahatin is a byword for luxurious and sophisticated toothpaste and oral care, making ceremonial of everyday rituals. Founder Kristoffer Vural believes that even the small things have a profound effect on wellbeing, and seeks to make products that foster emotional connection, resonance, and a sense of escapism.
The brand itself was born out of a crisis. A stroke before the age of 30 left the founder paralysed and hospitalised for a year, making his senses more responsive to scent and taste: “if I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with”. Vural detested the synthetic and chemical taste of common toothpastes.
Selahatin products are beautiful on the eye and in the mouth, receiving high praise for their sleek aesthetic and gorgeously perfumed taste. GQ named Selahatin one of the best grooming brands in the world, and Monocle concurs: by their lights, Selahatin is the world’s most sophisticated toothpaste brand.
Sign up for pre-sale information, discount codes and more.