Reuzel Blue Pomade is packed with high shine and strong hold. It's a more concentrated version of Reuzel's popular Red Pomade: "as if Red went to the gym", says the Schorem barbers. The water-soluble pomade holds like a heavy wax yet rinses out as easily as a gel.Works on any hair thickness or texture and creates a polished look for any hair style. Retains pliability throughout the day and never hardens or flakes. Also available in a larger 113g size.